How Founders Can Let Go and Level Up

What’s the difference between working in the business vs. on the business—and why does it matter so much? In this episode, Rob talks with Jamie Munoz, founder of Catalyst Integrators™, about the power of the visionary-integrator partnership, the value of intentional structure, and how fractional leadership is evolving to meet the needs of growing businesses.

About Jamie Munoz

Jamie is the founder of Catalyst Integrators™, a firm that provides COO-level leadership for companies running on EOS®. Her team of experienced integrators helps visionary founders get out of the weeds and scale with confidence. Catalyst has earned national recognition—SBA’s Best Business Coaches award three years in a row and a spot on the 2024 Inc. 5000 list.

Episode Highlight

🗣️ “You don't just need time to work on the business—you need to be your best self when you're doing it.” — Jamie Munoz 

Actionable Insights

• Working on the business requires energy, not just time.
  Set aside “sacred time” when you’re mentally and emotionally ready to strategize, not just checking a box. [01:42]
• Bringing in a COO isn’t about headcount—it’s about capacity.
  If you don’t have a trusted thought partner who can elevate to 30,000 feet with you, it’s time to look for an integrator. [04:51]
• Remote teams require intentional culture-building.
  You can’t rely on hallway moments—great culture in virtual settings needs to be designed, not improvised. [08:20]

Download This Episode’s Playbook 
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More About Jamie Munoz 

Check out Catalyst Integrators.
Connect with Jamie on LinkedIn. 

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