Build Culture Like You Build Profit: On Purpose

Daniel Todd, CEO of Influence Mobile, joins Rob to discuss how he’s scaled a remote-first company across borders while maintaining a culture that consistently earns “Best Places to Work” recognition. He shares actionable strategies for building trust, leading distributed teams, and adopting AI to enhance productivity and future-proof talent.

About the Guest
Daniel Todd is a serial entrepreneur with over 20 years in tech and digital media. As CEO of Influence Mobile, he’s built one of the most recognized rewards platforms in mobile gaming, leading the company to land on the Inc. 5000 list three years in a row while maintaining a people-first culture across a globally distributed team.

Episode Highlight
“Culture is as important to our business as the business metrics.” - Daniel Todd

Actionable Insights

• Build trust early, then scale intentionally: Starting with a core team of trusted relationships creates a strong cultural foundation for future hires. [00:00]
• Deliberate culture beats perks: Hiring for relationship-driven values and reinforcing them through offsites and transparency sustains engagement long-term. [00:00]
• Evaluate performance with clarity and connection: Defining success metrics upfront and pairing them with regular HR check-ins ensures alignment in a remote environment. [00:00]
• Upskill your team for AI—don’t wait for disruption: Proactively building AI literacy (like internal “AI competitions”) prepares teams for productivity gains and future shifts.[00:00]

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More About Daniel Todd

Check out Influence Mobile.
Connect with Daniel on LinkedIn. 

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